Overview of the Development of Disinfection Cabinet Industry in China: Warm Development, Definition and Classification
Disinfection cabinets are not popular in China, and the development of the industry has been tepid in recent years. In 2018, the overall development of household appliances industry is declining, as well as the differences in fertility intention and behavior, and the impact of the birth insurance fund with the income of the two-child policy, the fertility peak brought by the policy may not be as expected. The retail sales of disinfection cabinet market is about 7 billion yuan, and the growth is relatively slow.
Disinfection cabinets are kitchen appliances with appropriate volume and equipment to disinfect utensils on the basis of physics, chemistry or a combination of both. According to the structure, disinfection cabinet can be divided into vertical, embedded, horizontal, cabinet and so on. According to the use, it can be divided into commercial sterilizer and household sterilizer. Commercial disinfection cabinets generally refer to restaurant disinfection cabinets, household disinfection cabinets are generally tea sets and tableware, as well as clothing disinfection cabinets and other household disinfection cabinets.
Classification of Disinfection Cabinet Industry
Disinfection cabinets are not popular in China, and the development of the industry has been tepid in recent years. However, with the continuous improvement of Chinese consumers’living standards, more and more attention has been paid to tableware disinfection. In the long run, this market has great potential.
Retail sales of disinfection cabinet industry in China grew smoothly in 2018
In 2016, the disinfection cabinet showed a trend of “small” and “big”. On-line market, due to the popularity of small vertical and desktop disinfection cabinets, the proportion of embedded products declined further; 28L counter sales doubled year-on-year, becoming a few highlights of the online disinfection cabinet Market in 2016. Although the share of disinfection cabinets with a volume of more than 100L has decreased, the share of commercial cabinets with a volume of more than 200L has steadily increased. In the offline market, the market share of embedded disinfection cabinets over 100L is further expanded.
According to the statistics published by the Prospective Industry Research Institute, China’s kitchen electrical appliances industry demand and investment forecast analysis report shows that in 2017, the retail sales of disinfection cabinets in China reached 6.67 billion yuan, an increase of 8.8% year on year, and the growth rate reached a new high in recent three years, influenced by the second child policy and National Health awareness. In 2018, the overall development of household appliances industry is declining, as well as the differences in fertility intention and behavior, and the impact of the birth insurance fund with the income of the two-child policy, the fertility peak brought by the policy may not be as expected. The retail sales of disinfection cabinet market is about 7 billion yuan, and the growth is relatively slow.
Statistics and Forecast of Retail Sales in China’s Disinfection Cabinet Industry from 2014 to 2018
On the one hand, the two-child policy has stimulated the mother-child economy and children’s economy, and the theme of maternal-child and children’s goods has always been inseparable from health and safety. Disinfection cabinet, as the main category of household products, is more important for families with infants, especially those with second births. According to the regional growth of sterilizer market, the retail sales of the provinces and cities in the north and southeast of China are growing better. Referring to the regional distribution characteristics of the birth rate of the provinces and cities, the provinces and cities with the leading birth rate are also concentrated in the north and southeast of China.
Statistics on the Growth Rate of Off-line Retail Sales in China’s Disinfection Cabinet Industry in 2017
On the other hand, from the point of view of people’s own health management, people’s health awareness is improving, especially young people pay more and more attention to their health quality, and begin to be willing to spend on health care and related levels. From this point of view, in the household appliances market, household appliances with people’s healthy respiratory tract and healthy entrance, such as air purifier, water purification equipment, vacuum cleaner, wall breaking machine and other products, have a bright performance. The disinfection cabinet also has the attributes of healthy household appliances. At present, besides the common tableware disinfection cabinet, there are also daily articles disinfection cabinets and even maternal and infant articles disinfection cabinets. Through ultraviolet, ozone and light wave disinfection methods, the invasion of pathogens can be eliminated from the source of eating and using. Its function is irreplaceable for other products. Therefore, the development of disinfection cabinets is being and continues to be promoted by the promotion of national health awareness.
Future product development towards structured, individualized and functional diversification
From the point of view of product positioning, disinfection cabinet is not a kitchen necessities, but a kitchen experience upgrade to improve the quality. Therefore, after decades of development, consumers’requirements for disinfection cabinets have evolved from “single tableware disinfection tools” to comprehensive performance requirements for product appearance, function and many other aspects, paying more attention to the overall perfection of the product. In the process of product iteration, the single disinfection method gradually exposes the disadvantages, and has developed to the present disinfection method of a variety of technical combinations.
On the basis of continuously improving the disinfection effect of products, the future development of disinfection cabinet products will be more rational in internal storage structure, more personalized in appearance design and more diversified in function.